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Oh hey Reader-
I love a good police procedural. (All-time fave: Law & Order SVU. Recently watched: Dept Q. Currently binging: High Potential.)
And there’s this moment I observe popping up more and more often: the detectives run a background check, and someone says:
“This guy has no digital footprint.”
Cue the dramatic music. Because in today’s world, that’s suspicious.
Think about it: these days, if you sneeze, there’s a record of it somewhere online.
We expect to see a trail: photos, social posts, reviews, profiles, some sign that you exist and are active.
So when you hear “no digital footprint”? You know the detectives just got their big break.
👉🏼 They’ve found someone who’s hiding something.
Now, here’s where I connect the dots back to your business.
When a potential client Googles you and doesn’t find much, it raises the same kind of suspicion. Not that you’re a criminal (let’s be clear!), but that something doesn’t quite add up.
Even if you’re the real deal, silence or outdated results plant seeds of doubt:
- Are they still in business?
- Are they really the expert they say they are?
- Do I trust them with my money, my health, my project?
That’s why Page 1 of Google matters so. freaking. much.
It isn’t just a list of links. It’s effectively your digital background check.
It’s the story people piece together before they ever hit “contact” on your website.
If Page 1 is thin, inconsistent, or stale, it doesn’t tell a confident, compelling story about who you are today. And that hesitation, that pause in trust, is enough to make people move on.
Here’s my challenge for you this week:
Google yourself. Really look at what shows up. Ask:
“Does this reflect the business I’m running right now?”
If the answer is no, it’s not the end of the world. But it is a signal.
It’s a sign that it’s time to put a little energy into shaping the digital footprint you want people to find.
Because unlike the bad guy on TV, you want to be discoverable.
xo,
Laura
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THINGS YOU NEED TO KNOW ABOUT👇🏼👇🏼👇🏼 |
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🎤 Get Booked to Speak!
Next week (Sept 17–19, 9am PT / 12pm ET on Zoom, with replays), my friend Laurie-Ann Murabito is hosting a free 3-Day Experience on how to land speaking gigs that actually bring in clients.
I’ve worked with her before, and every time she teaches she brings clear, actionable strategies. Laurie-Ann is GOOD.
She’ll be sharing:
- How to find speaking opportunities that put you in front of your ideal clients
- What to say to get a “yes” from event organizers
- How to turn one talk into more leads, clients, and future invitations
If you’ve want to get in front of more people without spending hours on social media, this is for you👇🏼
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Convert More Of Your Leads For Less Than A Latte
Check out The Convert Your Leads $1 Resource Roundup before it closes on September 19.
This is your last chance to get my new course, Search Ready In A Sitting for $1!
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Get on the waitlist for the Her AI Era Summit:
This AI summit takes a hands-on approach to building systems that actually scale your business. It's hosted by two top AI mentors and designed for women who want to walk away with tools, not just inspiration.
I'm prepping my workshop --> SEO In The Age Of LLMs: What AI Can—And Can't—Do For Your SEO. Don't miss this!
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READ THE LATEST BLOG POST:
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WANT MY EYES ON YOUR WEBSITE??
Here’s how we can work together:
Pick my brain for 60 minutes. Anything you want.
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I'll build you a custom "Get Found On Google" plan. And yup, it'll be doable.
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An SEO Site Review + Strategy Plan PLUS 6 months of implementation and accountability support so you GET IT DONE.
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What it sounds like. I'll take care of the tedious stuff and you can just sit back and get found.
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