Hey Reader,

The best thing that came out of my recent launch wasn't the sales.

It was being reminded that the best things in my business trace back to relationships.

→ Colleagues who shared my stuff with their audiences.

→ Peers who showed up, cheered, and sent people my way.

→ People who said yes to things because we'd been in each other's corners for a while.

These things aren't the result of surface-level acquaintances. This is what happens when you invest in relationships over time.

And here's what most people don't realize: those same relationships are building your SEO in the background.

Every time a colleague links to your website in a blog post, a resource page, a podcast show notes page, that's a backlink. A trust signal. Google reading the room and noticing that real, credible people in your space are vouching for you.

The old approach to building those links was pretty grim. Cold emails. Broken link outreach. Directory submissions. Tactics that feel transactional because they are.

The approach that actually fits how most of us work? Collaboration. Real relationships with people who already know and respect your work.

Those links tend to be highly contextual, relevant, specific, earned. Which makes them more valuable to Google, and even more so as AI reshapes how search works.

It's not just the link anymore. It's everything surrounding it.

If you've got a network of colleagues who respect what you do, you already have the foundation.

Here’s how you build on it:

👉 Relationship-Driven Link Building: Turning Colleagues Into Collaborators (And Backlink Partners)​

Hit reply and tell me who in your network has been in your corner lately.

See you in the search results 🫶

Laura

YOU'RE TOO GOOD TO BE THIS HARD TO FIND.