What Google * actually * wants in 2025

Published about 1 year ago • 1 min read

Oh hey Reader,

If you’ve been wondering what actually moves the needle with SEO in 2025, I laid it all out on Cubicle to CEO with Ellen Yin👇🏼

This isn’t a “check the box” SEO convo.

We talked about what’s changed, what Google’s prioritizing now, and what smart CEOs need to focus on to stay competitive into the future, especially with AI rewriting how search works.

Some of the real talk you’ll hear:

✔️ What really makes a site “Google-friendly” now (hint: it’s not just keywords)
✔️ The 4 pillars of modern SEO (and the one most people skip)
✔️ Why brand reputation is becoming the SEO signal
✔️ How AI overviews are pulling content, and what helps you show up

And because I know it’s hard to tell if your website’s pulling its weight...

I shared a brand-new tool: The CEO’s SEO Scorecard, a 2-minute self-assessment that shows you exactly where your website’s killing it (and where you’ve got room to grow).

Bonus: Complete the Scorecard and you’ll unlock a chance to get my eyes on your site, without the usual price tag😉

LISTEN TO THE EPISODE HERE

Would love to hear what hits home for you.

See you in the search results 🫶-

Laura

PS: Looking for that Scorecard?? Its linked in the episode!

When you're ready, here are 3 ways I can help you get found on Google:

Schedule an SEO Power Hour. Pick my brain for 60 minutes. Anything you want.
Sign up for an SEO Site Review + Strategy Call. I'll study your website and let you know what's working, what's not working and what to do next.
Let me do the work with Done-For-You SEO. I’ll personally restructure your page content to check the SEO-boxes and make sure the core pages of your website are set up to deliver you traffic.

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