profile

Laura Jawad | SEO Strategist

Beautiful website, zero traffic?

Published about 1 year ago • 1 min read

Reader, Your website looks amazing.
​
I'm serious. The brand photos, the color palette, the way everything flows together… It's clear you (or your designer) put real thought into making it beautiful.
​
​So why does it feel like nobody's finding it?
​
​If you've been wondering where all the Google traffic is, or why people aren't discovering your site organically, there's probably a disconnect between what looks good and what actually gets found.
​
​Some design choices, like some of the ones that can really make your website pop, can accidentally make it harder for search engines to find and understand your content.
​
I've audited a lot of websites, and unfortunately some of the most gorgeous ones I've seen are practically invisible to Google.
​
👉🏼 Like the one whose autoplay video background looked incredible but took 26 seconds to load on mobile. Beautiful? Absolutely. Findable? Nope.
​
👉🏼 Or the website with years of valuable blog content that her audience was definitely searching for. But because her homepage didn't link to the blog and the posts weren't connected to each other, Google couldn't easily crawl or understand all that helpful content.
​
These aren't necessarily design mistakes. But they are SEO blind spots that happen when aesthetic choices clash with how search engines work.
​
The good news? You don't have to choose between a site that looks professional and one that actually gets found by the people searching for your solutions.
​
​I just mapped out the 6 most common ways design choices can tank your search rankings and exactly what to do about each one.
​
​Read it here 👉
​

​
See you in the search results🫶,

Laura

READ THE LATEST BLOG POST:

​6 Ways Your Website Design Affects Your SEO​

Reader, here's how I can help you get found on Google:

Pick my brain for 60 minutes. Anything you want.

I'll build you a custom "Get Found On Google" plan. And yup, it'll be doable.

An SEO Site Review + Strategy Plan PLUS 6 months of implementation and accountability support so you GET IT DONE.

What it sounds like. I'll take care of the tedious stuff and you can just sit back and get found.

Thanks for reading! If you loved it, tell your friends to subscribe.

If you didn’t enjoy the email you can unsubscribe here.

To change your email or preferences manage your profile.

Laura Jawad | SEO Strategist

Helping Small Businesses Get Found on Google

Your website shouldn’t just look good. It should bring you clients. I teach SEO that’s simple, strategic, and actually works for small businesses.

Read more from Laura Jawad | SEO Strategist

Oh hey Reader-You're familiar with Google's AI Overviews by now. Those AI-generated answers that appear at the top of some Google search results, often answering your question before you even get to the regular listings.There's been plenty of discussion about how these answers are changing search, reducing clicks to websites, and favoring big, established brands.Which raises a pretty important question if you're a solo service provider:Do smaller businesses actually have a shot at getting...

16 days ago • 1 min read

Oh hey Reader.Around the beginning of the month, Google updated a help document called "Creating helpful, reliable, people-first content." It's Google's own explanation of what it considers good content. (It's an easy read and it's a link I share with all my students, so I included it in the PS.) I read the new version alongside a few good breakdowns from people who follow this closely. And a lot of it matters for you. So you don't have to wade through all of it, I put together a cliffs notes...

29 days ago • 4 min read

Oh hey Reader-Google rolled out something at the end of May that’s pretty dang cool. You can now tell Google which websites you trust, and those sites get a little "Preferred" badge inside AI Overviews and AI Mode when they’re cited.Here's what this does for you:When someone marks your website as preferred, Google is more likely to cite you in their (relevant) AI answers. And when your link shows up, they're about twice as likely to click through. The catch (and tbh the upside): this is...

4 months ago • 2 min read