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Laura Jawad | SEO Strategist

why pulling weeds is secretly an SEO strategy

Published over 1 year ago • 1 min read

Oh hey Reader-
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Summer showed up hard this year. It’s already topped 90 in our Seattle suburb, where June usually means 60 and soggy.
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Last year, my son was bummed we didn’t plant a garden. So as the temps started climbing, he got loud about fixing that.
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We hit the store. Bought starts. Bought soil.
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Then this: my 6-year-old—my indoor, device-loving kid—shoveled six cubic feet of potting soil into planters like it was his job.
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He planted all the seeds. He transplanted every start.
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​You better believe I’ll buy him as many plants as he wants.
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​Fast forward to Sunday: time to tackle the weeds.
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Way less exciting.
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He looked at me, offended. “Mom, this is NOT gardening.”
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But actually? It is.
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Because if we don’t weed:

  • We crowd out the stuff we want to grow.
  • We make it harder for the good stuff to stand out.
  • We send the wrong first impression.
    ​

And yes, this is me absolutely mashing this metaphor.
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But hear me out—
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​Pruning your website content is just as important to your SEO strategy as creating new stuff.
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​Google doesn’t want to crawl 50 pages of outdated, irrelevant content. Your people don’t want to wade through it either.
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If you want efficient SEO, start here:
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  1. Audit your site.
  2. Keep what’s working.
  3. Then ask, what can I CUT?

Before you create more, make space for it.
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​It’s one of the fastest ways to improve your visibility without adding more to your plate.
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My son eventually got into it. Not the weeding part, but clipping the tree shoots? He was very into that.
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​The big job always includes low lifts. Start where you can.
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​See you in the search results🫶🏻-
Laura

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Laura Jawad | SEO Strategist

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