Oh hey Reader, You know sucks? You can be excellent at what you do, genuinely excellent, and still get passed over online. Not because your work isn’t strong. Not because you don’t have the experience. But because search engines and AI tools can’t see what humans see. If you’ve ever watched someone with half your skill show up first, and not because they’re better, but because their website makes things clearer to search engines, you know the frustration. The reality is, some experts have the...
about 1 month ago • 1 min read
Oh hey Reader-I love a good police procedural. (All-time fave: Law & Order SVU. Recently watched: Dept Q. Currently binging: High Potential.) And there’s this moment I observe popping up more and more often: the detectives run a background check, and someone says:“This guy has no digital footprint.”Cue the dramatic music. Because in today’s world, that’s suspicious.Think about it: these days, if you sneeze, there’s a record of it somewhere online.We expect to see a trail: photos, social...
4 months ago • 3 min read
Reader, Your website looks amazing.I'm serious. The brand photos, the color palette, the way everything flows together… It's clear you (or your designer) put real thought into making it beautiful.So why does it feel like nobody's finding it?If you've been wondering where all the Google traffic is, or why people aren't discovering your site organically, there's probably a disconnect between what looks good and what actually gets found.Some design choices, like some of the ones that can really...
4 months ago • 1 min read
Oh hey Reader-Summer showed up hard this year. It’s already topped 90 in our Seattle suburb, where June usually means 60 and soggy.Last year, my son was bummed we didn’t plant a garden. So as the temps started climbing, he got loud about fixing that.We hit the store. Bought starts. Bought soil.Then this: my 6-year-old—my indoor, device-loving kid—shoveled six cubic feet of potting soil into planters like it was his job.He planted all the seeds. He transplanted every start.You better believe...
7 months ago • 1 min read
Okay, so… I don’t usually do this. I’m not the “link roundup” girl. But there’s just too much good stuff happening right now and you deserve to know about all of it. Let’s start with two summits you’ll actually want on your radar: I’m not generally a summit fan. Most are too long, too pitchy, too insubstantial? But these two? I’m either speaking or shouting from the rooftops because they’re so freaking aligned with what I know you care about. 1. AI Unlocked — May 27–29One of the questions I...
8 months ago • 4 min read
Oh hey Reader- If you’ve been side-eying those new AI Overviews at the top of Google and wondering, how do I get in there? You’re asking the right question. Because while AI Overviews don’t appear for every search, they’re showing up more and more, especially on informational queries (things like “how do I…”, “what is…”, or “best way to…” questions…basically, when someone’s looking for a clear, direct answer or a quick explanation). So yeah, they matter.🤷🏻♀️ But the path to getting featured...
8 months ago • 1 min read
Oh hey Reader, If you’ve been wondering what actually moves the needle with SEO in 2025, I laid it all out on Cubicle to CEO with Ellen Yin👇🏼 This isn’t a “check the box” SEO convo. We talked about what’s changed, what Google’s prioritizing now, and what smart CEOs need to focus on to stay competitive into the future, especially with AI rewriting how search works. Some of the real talk you’ll hear: ✔️ What really makes a site “Google-friendly” now (hint: it’s not just keywords)✔️ The 4...
8 months ago • 1 min read
Hey Reader,I hate shopping for clothes online. But I also hate shopping in person.Here’s why: the minute I touch a hanger, someone’s in my face.“How’s it going?”“Can I start a fitting room?”“Need a different size?”“Want me to put that up front for you?”It’s a lot.But I get it. It’s not enough to get people through the door. You’ve got to guide them toward the sale.And while I don’t want to be that overly eager sales associate, I do want my website to help people take action.That’s what...
8 months ago • 1 min read